Business Apps for Sales and Marketing
Why manage your sales and marketing processes?
Sales and marketing are most likely two of the most important functions in a business, in addition to manufacturing and accounting/finance. Without them, a great product or service can go completely unnoticed, unappreciated and therefore, unsold. Empowering your salespeople and marketers with a dedicated business app can help them succeed, and in turn – help you realize more sales.
Investing in business apps for managing your sales and marketing processes is not just prudent – it is essential in a competitive micro- and macro-economic climate. One of the most significant advantages of running your sales and marketing using apps is being able to get things done on the go, from any device and any location, in and out of the office. This allows for uninterrupted customer and prospect service and means that you can keep track of sales and run your marketing campaigns even when some of your staff is on sick leave or on holidays.
Finally, enterprise applications for sales and marketing can save your staff valuable time and effort, making their work more efficient and likely to produce the desired results for your organization.
Commercial mobile tools for your business
Running your sales via apps also means that you can manage your e-commerce operations from a mobile device. When it comes to online sales, responding to a fast-changing environment in a timely manner is crucial, as competitor offers and pricing are evolving very rapidly.
Let’s look at some common applications for sales and marketing functions in small, mid-sized, and large organizations below.
Tools for effective management of sales teams and functions
Below we have listed some examples of common features and functionality you could consider building into your sales and prospecting app:
- Sales enablement and sales ops
- Sales CRM (Customer Relationship Management): lead generation and contact management
- Sales planning and tracking
- Sales rep team organization, communication, collaboration
- E-commerce operations management
- Revenue, commission, and profit planning
- Field presentations, proposal and sales scripts creation
- Offer validation and invoicing
- Time management
Innovative marketing apps for business
Marketing is largely digital today, and many of its functions are AI-driven – thus, the perfect business app to support your marketing teams must be able to handle both well. Here you can find some ideas on various functionalities to incorporate into your new app to help your marketing teams unleash their creativity, while managing operations:
- Marketing automation and eCRM
- Marketing project planning and management
- Asset and media file management
- Search engine optimization
- Search ad creation and management
- Social media channel and ad management
- Marketing KPI setting and tracking
- Marketing collateral creation
Important criteria when building your own sales and marketing applications
For business applications to be useful, they need to usable, first and foremost. Staff isn’t always eager to adopt new technologies and ways of doing things. Convincing them that these tools will make their lives and their work better is key. For that to work, the applications you build and introduce to your organization need to be intuitive, fast, and as easy to use as familiar desktop applications.
Another important consideration is the app’s complexity. Wouldn’t it be great if we could pack in all the functions and features listed above into one or two great sales and marketing apps to be used by all staff whose work is impacted? Yes, however, this would greatly compromise the speed and simplicity of the app. Therefore, when building new sales and marketing enterprise applications, we need to prioritize the features that will be used most often and will have the greatest impact on business results. The rest can be either incorporated into the app at a later stage, built into a new app, or completely left out.
Furthermore, business applications do not live in silos and they always work in system with other tools and providers. Unlike consumer-focused applications, it’s important for enterprise apps to be able to connect and integrate with other internal or third-party business applications.
Selecting the right app builder
When looking for a development partner for your sales and/or marketing application in the Benelux area, it’s crucial to work with a company that has experience in your industry, and with building business apps vs. simply consumer apps. The latter differ greatly in terms of UX and design approach, thus, a simple mobile app developer just won’t do for your business needs.
Verhaert Digital is a dedicated business application developer, serving the Benelux and greater European region, and we’d be happy to help you build your next sales and/or marketing app. Contact us for a consultation on how we can help you achieve this.