Enterprise Apps for the Health and Healthcare Industries
Developing enterprise apps for the healthcare industry can help raise efficiency in healthcare institution settings, as well as increase employee productivity, save costs, and improve the flow of patient and provider processes. Read on to find out why you, as a healthcare provider, should invest in building one or more health enterprise apps.
Enterprise applications for the health industry
The health industry has enjoyed much attention in the last decade, with many apps being developed to help track anything from nutrition and sleep quality to blood pressure and monthly cycles. These consumer-facing, or B2C apps, can be categorized as follows:
- Health and wellness apps: they help users track key health metrics, manage health conditions and medicine intake, and accomplish wellness and fitness goals
- Telemedicine apps: they allow users to receive qualified medical advice remotely
Enterprise applications for the healthcare industry
Modern healthcare facilities today have complex and sophisticated needs, which can often be met exclusively through technology solutions, including robust enterprise applications. Juggling between patient expectations, legal requirements, and profitability goals, hospitals and clinics often have high demands to satisfy. Technology-driven processes, however, can help manage conflicting goals and competing stakeholders through careful design and development.
Below are some of the functions industry apps can help manage for healthcare service providers:
- Healthcare facility management: manage facilities, assets, and staff
- Patient management: collect, manage, and share patient health records, medication history, test results, and more
- Supplier and vendor management: manage supplier profiles, hospital supply orders, deliveries, inventory, restocking, and goods’ expiration dates
- Equipment management: manage the acquisition, installation and maintenance of sophisticated health equipment and hardware
Designing health-minded enterprise and mobile apps
The goal of every successful app developer is for their apps to be adopted by users and used regularly (at least once a day). In an enterprise setting, the app adoption bar is sometimes lower as professionals must use the apps to get their work done. This doesn’t mean that these apps are exempt from the best practices applicable to their consumer-focused counterparts, and this is something app developers should always stay mindful of.
Whether we are discussing B2B or B2C apps, the ultimate users are people. Thus, there are several important factors to consider when building apps for the health and healthcare industries, specifically:
- App ergonomics
No, we’re not talking about chairs here. Ergonomic apps consider the ease of use for the user, their most frequently performed tasks, the repetitiveness of certain tasks, and their difficulty, when designing the UX and UI. The choice of colors, text size and fonts, button colors and size, window shape, borders and shading, etc., are more than simple aesthetic choices. When done well, these decisions can transform the user experience entirely and be the difference between applications that are used reluctantly and those that users enjoy working with.
Yes, enterprise apps need to be sticky, too! Whereas in a consumer-facing healthcare app the user would be encouraged to check and track his or her progress on a regular basis (i.e. a few times a day), in an enterprise healthcare app, all vital messages, status updates, and tasks requiring attention need to be made prominent and persistent to encourage user interaction with them.
- Goal setting
Goal setting is important for user motivation when it comes to both consumer and business apps. When users have goals and tasks to accomplish daily, they’re more likely to open and use the app regularly. For example, gamification methods can be successfully applied to both consumer and enterprise applications for healthcare.
- Status updates and rewards
Once the user has checked their health status, or the healthcare professional has completed a task, the app should reward them with a virtual carrot, or a task completion reward that helps them feel like they are making progress towards their goals.
Finding the right healthcare developer
Now that you have these important healthcare enterprise app development considerations in mind, it’s time to do your research on potential app builders to work with. In Europe, Benelux and Belgium, Verhaert Digital can help you assess all processes you’d like to digitize for your healthcare facility, then carefully design, build and maintain your enterprise solution. We are looking forward to helping you optimize your healthcare processes.