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As a leading brand in label printing solutions, DYMO, part of Newell Brands, is committed to delivering high-quality, long-lasting and eco-friendly products. However, the market was evolving and competition was getting more fierce thanks to new technologies. As many competitors introduced Bluetooth-enabled printers, DYMO faced increasing pressure to keep up with evolving customer expectations without compromising its reputation for quality.
While DYMO had deep expertise in printer hardware, they lacked in-house knowledge of connectivity and mobile app development, critical elements for a seamless user experience. They needed a partner to help integrate the latest connectivity features into their existing consumer label printer. This printer had to maintain the reliability and performance their customers trusted, as well as remain compatible with current print tapes.
To bridge this gap, DYMO turned to Verhaert’s Digital Innovation and Product Innovation teams for support in developing a stable, user-friendly, and future-proof solution. A successful collaboration that later inspired them to extend the same connectivity enhancements to their business-focused printers.