To identify the best solution for the pharmaceutical logistics needs, we first conducted digital product research. In order to tackle complex problems and the unknown, we gathered all the assumptions about the product or service.
As a result, we came up with a methodology based on design thinking and tech research. In co-creation, we explored all the data on the product and where the client wants to take it next. We identified the needs and problems of the stakeholders, enabling us to understand the client’s vision and their overall business. We also conducted personal interviews. Next, we created a user journey map together with the client. This is a concise representation of how the user will interact with the service or product. It shows the user’s perspective, detailing every step of the interaction with the possible barriers along the way.
Additionally, as part of tech research, we did some benchmarking, tech, and risk assessment regarding technologies and implementations. Two of the most relevant findings and recommendations were that decentralization was strongly recommended since we are dealing with high-end medicine and blockchain technology. Thanks to blockchain’s architecture, all the information given to the user is genuine and transparent ensuring the quality of the service and information.