UX/UI insights based on iterative validation

UX/UI insights based on iterative validation

User-centric design

Your products or services are only as successful as they are valuable to your customers. The impact of building something that isn’t user-centric goes far beyond usability. It can damage your reputation, competitiveness and ability to meet strategic objectives. That’s why user-centric design is so important. Through iterative user research, testing and validation, you turn gut feelings into informed decisions.

How do you build a product or service that people want?

Including the perspective of your users may not seem like rocket science, but if you don’t actively include them every step of the way, you risk personal opinions, industry practices and business goals creeping in.

By defining your target audience, their characteristics and needs, and how they interact with your product from the start, you outline the problem to solve before providing the solution. Iterative testing and validation as a strict go/no-go strategy will ensure you don’t lose track of the most desirable result.


Designing & differentiating your user-centric product

How do you design a tool that is intuitive and user-friendly?

Intuitively designed products work in the way the user expects them to. Do you know who they are, what they want and need? Great! Prioritizing user experience from day one will help you eliminate dead weight and use your resources efficiently.

Throughout the user-centered design process, mock-ups and functional wireframes are your best friend. They give a tangible representation of the concept to test usability, gather feedback, validate key functionalities, identify areas to improve and mitigate risks.


Design principles

Let’s design, validate and finetune your product or service



Determining the target audience, mapping user needs and defining the MVP.



Defining the user interface, creating design mock-ups and building prototypes and functional wireframes.



Adopting front-end development, coding proficiency and responsive design best practices.



Analyzing user feedback, testing usability, adapting to changing trends and needs.

We never look at just one piece of the puzzle, our multidisciplinary teams enable integrated support across the entire development process.

Success stories of user-centric design

Life sciences

Every patient and carer gets access to the best information on their medicine.


A digital ledger that reads like a bestselling novel.

Interested in our design services? Looking for integrated solutions? I’m all ears!

Laurent Schauvliege
Digital Innovation Acceleration Coordinator